Benchmark Furniture 

A British furniture maker with a deep-rooted belief in the value of craft. Comprising a team of 70, Benchmark are the trusted makers for many of the world’s leading architects and designers on commercial and residential projects, as well as having their own furniture collections.

Paul and his team were commissioned to reinstate the core values of quality, craftsmanship and sustainability at every touchpoint of the brand. The scope of works required a complete revision including a new wordmark and logo, colour palette, visual and verbal identity, photographic styling, advertising and website development.

The redefined brand elicits a refined, contemporary definition of the quality service and products that Benchmark Furniture is renowned for.

As a client that understood the creative process, we were able to taken them with us on the design journey — presenting our thinking writ-large to help define the directions.


Working with a small and talented team on this project gave me more space to guide the development rather than work on every detail.

Making Chair
Making Stool

Defining the different styles of photographic content allowed us to represent the brand's core values— from the process, environment, product and the staff — each helped represent a different aspect of the Benchmark story.